Deeptech, Spacetech & B2B SaaS Commercialization · Atlanta
Your physics is sound.
Your commercial story isn't.
Perigee Advisory provides commercialization strategy for deeptech, spacetech, and B2B SaaS companies — turning hard IP and technical differentiation into a story that investors, prime contractors, and enterprise buyers can actually act on.
Engineering-led companies build
better than they sell.
The technology is real. The market opportunity is real. But somewhere between the product and the pitch, the commercial story breaks down — and that gap costs you in positioning, in fundraising, in deals.
"We have the best technology in this category. Nobody else is doing what we're doing. And investors keep passing anyway."
What I hear before the first diagnostic call
What I hear in the first conversation
- Our roadmap is driven by the first customer, not the market we're actually building for.
- We have the first contracts but we're being positioned like a vendor, not a platform.
- We have many use-cases for our technology, but we don't have sales traction.
- Investors understand the technology but can't see the commercial path to scale.
- We're 18 months from a raise and the GTM story doesn't match the IP we've built.
What's actually happening
Deeptech companies rarely have a technology problem — they have a commercial translation problem. The IP is real. The differentiation is real. But the GTM motion targets the wrong buyer, the pricing doesn't capture the value, and the narrative doesn't survive a serious diligence conversation.
This isn't a marketing fix or a sales hire. It's a product strategy problem that requires someone who speaks both languages — and knows where the translation breaks down.
Companies at a commercial inflection point
Deeptech & Spacetech — pre-revenue to $10M
You've solved the hard technical problem — propulsion, networks, materials, sensors, data. What you haven't solved is translating tech-readiness and IP maturity into a commercial milestone an investor or prime can underwrite. That's the gap I close: not simplifying your technology, but giving it a commercial structure that tells a story and survives diligence.
B2B SaaS — $5M–$40M ARR, venture-backed or privately held
You have product-market fit and a real customer base. Whether you're on a venture path targeting a liquidity event 12–36 months out, or privately held and building toward a strategic or private equity buyer, the question is the same: is your commercial architecture — positioning, packaging, pricing — built to support what's next, or running on momentum from an earlier stage?
Full-time product leadership or in-house process help
If what you need is someone to run sprints, manage a backlog, or sit in as full-time product leadership, that's a different hire than this one. Perigee closes a commercial gap — not a headcount gap.
Four things. No more.
Perigee engagements are narrow by design. I don't run sprints, manage backlogs, or stand up PM processes. Every engagement is anchored to commercial outcomes.
Commercial Product Strategy
Building the commercial story your technology needs — pricing, positioning, and roadmap framed around what investors and buyers can actually act on.
What you leave withA prioritized commercial roadmap tied to a specific milestone — your next raise, first enterprise contract, or acquisition — not a backlog sorted by engineering convenience.
From IP to First Customer
Translating early-stage IP — before there's a customer, sometimes before there's a product — into a validated market opportunity and a credible path to first revenue. The work TRL-1 through TRL-4 technologies actually need, not a generic go-to-market template.
What you leave withA validated market opportunity, an identified first buyer, and a commercialization path that can survive an investor's diligence question — before you've spent another year building.
Market Positioning & Story
Translating technical differentiation into a commercial narrative that resonates with buyers, partners, and investors — starting with the buyer most teams get wrong. The same diagnostic that took one team's win rate from under 20% to 35%: find who actually controls budget, then build the story around what they care about.
What you leave withA commercial narrative your team can actually use — in investor meetings, in sales calls, and in the diligence room — built around the buyer who actually controls budget, not the one who's most enthusiastic.
Commercial Story for the First/Next Round
Deeptech timelines mean multiple rounds before any exit conversation — and each one demands a sharper commercial story than the last. Preparing the narrative, positioning, and diligence-readiness for your next raise (or, when the time comes, an acquisition) — from someone who's been on both sides of that table.
What you leave withA fundraise-ready commercial story: positioning, narrative, and the diligence package that answers the hard questions before an investor asks them.
Engagements run
$10K–$15K / month
What this isn't: PM process consulting, sprint facilitation, backlog management, or team coaching. If that's what you need, I'm not the right fit — and I'll tell you that in the first call.
If this sounds like the gap you're sitting in, let's talk.
Technical credibility.
Commercial depth.
Jimmy Lin
Deeptech and B2B software look nothing alike on the surface — different buyers, different timelines, different physics. But the commercial failure mode is identical: technology that outpaces the market's ability to evaluate it.
I started as a structural design engineer in aerospace — NASA Space Grant, Pratt & Whitney — which means I can sit in an engineering review and actually follow what's being said, not just nod along.
Early in my career, I spent two years at IP2Biz doing exactly the work deeptech commercialization requires: vetting over 100 early-stage technologies out of research universities — materials, sensors, biotech, medical devices — and building the commercial path for each, from market opportunity to first customer, before any of them had a track record to sell against.
That commercial instinct carried into a decade of CPO and SVP Product roles in regulated B2B software: multiple exits and funding rounds, a GTM segmentation that nearly doubled win rate by aligning to buyer needs, and enough diligence calls to know real differentiation from a good demo. Deeptech is where all three converge — the engineering fluency to understand the hard physics, the early-stage commercialization instinct to find the market before it's obvious, and the operating discipline to scale it once it is.
University of Florida, Aerospace Engineering | Emory University, MBA
A short, honest process.
A 30-minute conversation
No pitch deck, no intake form. I want to hear where the commercial gap actually lives — and whether I'm the right person to help close it. I'll tell you if I'm not.
A focused diagnostic
If there's a fit, we start with a commercial diagnostic — your positioning, GTM motion, pricing, and roadmap alignment. What's working, what's leaking value, and where to focus first.
Monthly retainer engagement
Engagements run month-to-month. No 12-month lock-ins. Most clients engage for 3–9 months — through a raise, a repositioning, or a pre-exit commercial cleanup.
Frequently asked questions.
What does a fractional CPO do for a deeptech or spacetech company?
Perigee translates hard engineering and IP into a commercial story — pricing, positioning, and go-to-market — that investors, prime contractors, and enterprise buyers can evaluate and act on. For deeptech and spacetech companies specifically, that means connecting technical readiness and IP maturity to commercial milestones, not simplifying the technology.
How is a fractional CPO different from a product management consultant?
A consultant advises and leaves. Perigee owns the commercial product strategy — pricing, GTM motion, positioning, and (for hardware and deeptech clients) the technical de-risking roadmap tied to commercial milestones — as an embedded part-time member of the leadership team, accountable for outcomes rather than recommendations.
How much does a fractional CPO cost?
Perigee Advisory engagements run $10k–$15k per month, month-to-month with no long-term lock-in. Most clients engage for 3–9 months — typically through a fundraise, a repositioning, or a pre-exit commercial cleanup.
How long do fractional CPO engagements typically run?
Engagements start with a 30-minute conversation and a focused commercial diagnostic, then move to a monthly retainer. Most run 3 to 9 months, scoped to a specific commercial milestone rather than an open-ended retainer.
If the technology is
ahead of the story,
let's talk.
Reach out directly. No contact form, no scheduling link to start. Just an email — and I'll respond within one business day.
Jimmy@PerigeeAdvisory.comAtlanta, GA · Available for remote engagements in US and Europe